WELCOME TO MIXED REALITY

What´s the difference between AR, VR and MR? Why is it so important to the Industry? What makes the Microsoft HoloLens so special? During this presentation you will learn why so many commercial customers are investing into this type of technology. With the use of an AR Headset, such as the Microsoft HoloLens – a fully self contained, untethered Holographic headset – customers from all kind of industries will benefit. See real use cases on how MR is helping to reduce costs and optimize existing processes.

UX for Industrial Augmented Reality

AR has come a long way since its early marker tracking days, but the allure of an augmented reality world often still results in embracing the gimmick of AR instead of solving existing problems. In this keynote, we will look into how to make AR applications truly useful and what it takes to use available AR technologies in a meaningful way. The real-world people and their concerns in productive industrial environments will be considered with a strong focus on how user experience and usability can make or break AR’s ability to support them in their daily industrial tasks.

What you see is what you get - Enhancing Sales Experience with XR

The advent of mixed reality (XR) technologies is opening new doors for augmenting customer experience & enhancing sales processes. XR is promising not only for enhancing new product visualizations, and supporting sales processes by fostering discussions, but also for placing an emotional and tangible connect to future product designs. In this talk, potential & challenges of XR-based product configuration for industrial applications, and illustrations from ongoing research are highlighted.

Ready, Steady, Go!

How XR will change the world.

Prof. Philipp A. Rauschnabel is the 2019 local conference chair and a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr München. In his welcome keynote speech, he will provide a broad overview of the most important milestones in research and practice, and summarize the most relevant forecasts on how XR will change our world. Ready, Steady, Go!

The Future of Immersive Technology

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In his keynote speech, the 2019 global conference chair will review the impact of AR, VR and immersive technologies by presenting current use cases in various different sectors, and also discuss the future of immersive technology that will transform our society.​

How Augmented Reality can support Onboarding in HR.

More and more companies are trying to find applications for augmented reality apart from marketing gimmicks. Many are currently considering how to simplify the start of new employees. The new employees are put on glasses and then they are sent on an orientation tour through the house. Of course, such an app can also be used for applicants or visitors of a company.

Wonders to Vehold: Emerging AR Interoperability in Museum Collections

Rapid developments in digital library collections, particularly with extensive adoption of the International Image Interoperability Framework (IIIF), have helped substantially establish standards for digitally sharing (and preserving) art, books, manuscripts and other 2D materials. Web-based viewers enable reassembling of originals or creation of composites from remote pieces.  The IIIF 3D Community includes key projects which present 2D images and 3D models together using web-based viewers, use a mainstay file format, and have inbuilt concern for digital preservation.  Working with libraries and museums in Cambridge, Yale, Harvard and Oxford, and the IIIF-supportive Universal Viewer developer, these 2D and emerging 3D standards will guide a proposed joint project to bring together Charles Darwin's writings and instruments with an AR reuniting of his separated botanical, geological and zoological samples.

SEM Workshop

The workshop provides an overview and serves as an excellent refresher course or as an introduction into essential aspects of structural equa-tions modeling with an emphasis on confirmatory factor analysis (CFA).  This interactive session will include instructions on how to analyze data using the structural equation modeling (SEM) software package AMOS. A brief overview of SEM with an emphasis on scale development and CFA and coverage of advanced topics such as cross-cultural vali-dation through multi-group analyses and higher-order factor analyses.  For structural models, we will dis-cuss SEM and mediation and moder-ation.  We also cover the basic stumbling blocks when trying to publish research using SEM.

Augmented Reality in Manufacturing - Barriers to Adoption

While we observe well established applications and technologies, very little is known how to effectively implement AR in organizations, and in particular in manufacturing. The objective of our research was to identify drivers and barriers of AR in manufacturing on a corporate as well as on a user level. For the most crucial barriers that were revealed, strategies that manufacturing firms can implement were identified and will be presented.

Animation in Augmented Reality

Prof. Michael Schwertel, born in 1973, is a lecturer, producer, creative and holds workshops and lectures. He is working within his professor-ship for media management with a focus on transmedia and has an infinite experience in theoretical and practical knowledge. As a practical pioneer in the fields of media, such as digital image editing, HDTV, stereoscopy and Augmented Reality, he was always a few steps ahead of his time.

Locomotion – Core element

of immersive experiences.

Natural movement, especially walking and running are a challenge in virtual reality experiences. The presentation gives an overview of the topic from different perspectives. Starting point is a technological overview covering historical development, available and prototyped solutions as well as advantages and limitations. Some selected fields of application are characterized and matched with existing solutions from different perspectives. Last but not least we’ll raise the question of quo vadis locomotion?

SEM Workshop.

The workshop provides an overview and serves as an excellent refresher course or as an introduction into essential aspects of structural equations modeling with an emphasis on confirmatory factor analysis (CFA).  This interactive session will include instructions on how to analyze data using the structural equation modeling (SEM) software package AMOS. A brief overview of SEM with an emphasis on scale development and CFA and coverage of advanced topics such as cross-cultural validation through multi-group analyses and higher-order factor analyses.  For structural models, we will discuss SEM and mediation and moderation.  We also cover the basic stumbling blocks when trying to publish research using SEM. Questions are encouraged as we go along.

Standalone vs. High-End PC VR

– Quo Vadis?

Tom Neubert, Product Manager XR at Schenker Technologies GmbH will critically weigh the advantages and disadvantages of current mobile and stationary virtual reality. In addition, he will give an overview of the next generation of VR devices and an assessment of the future development.